This probably sounds really dumb, but I just have to say that going into Starbucks for a cup of calorie-filled, double whip mocha frappucino is something that just makes me feel cool. I can’t explain it, and I hate to admit my love for the franchise, world domination that is Starbucks, but I can’t help it. Maybe it’s the music, maybe it’s the decor, maybe it’s the dozens of twenty-somethings cool enough to have nothing better to do with their evenings than sit inside with a laptop and warm to-go cup. Maybe it’s just the luxury of saying, “You know, yes, I really do want to spend five dollars on a cup of coffee.” Or, in my case, the new Apple Chai, which, although cheaper, is absolutely fabulous.
Sure, the coffee and baked goods are excellent, but I’m thinking that there’s really something to this idea of a Starbucks “experience.” To quote them exactly: “[Starbucks] stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life—sometimes slow and savored, sometimes faster. Always full of humanity.” [More flavorful mission statements here].
Humanity. Hmm. Maybe that’s the drawing card.
Even the recycled cups seem to carry a breath of personality all their own. I personally am a sucker for “The Way I See It’s” decorating each cup. One in particular struck me so much, that I still have the cup at home. Here, look for yourself:
“I used to feel so alone in the city. All those gazillions of people and then me, on the outside. Because how do you meet a new person? I was very stumped by this for many years. And then I realized, you just say ‘Hi.’ They may ignore you. Or you may marry them. And that possibility is worth that one word.”
I know that quote really has nothing at all to do with Starbucks, but the idea that a franchise coffeehouse would pause to print snippets of literature on their cups appeals to me. Even if I sometimes hate “The Way I See It” that I get. All the more reason, I guess, to make a second visit and try again.
Whatever the real reason, I love this place. And I’m not alone. Starbucks, right up there with PNC Bank, is taking over the world. But this espresso truffle romantic doesn’t seem to mind. Besides that, I received two Starbucks giftcards for Christmas this year, so I will probably be there more now than ever before [yay!].
